The Other Bar is an experiment in Radical Equality, designed to take a bite out of poverty through the simple act of buying a chocolate bar. Powered by the UNDP and FairChain Foundation.
The first step in radical equality is to buy The Other Bar, the second is scan the token in the pack and help a farmer buy a cocoa tree. When scanned it’s equivalent to a quarter of a cocoa-producing tree. So for every four bars bought, a farmer can grow more, earn more and feed his family thanks to a fairer system.
There’s a twist.
You don’t have to spend the token on a tree, you could use it to get 25p off your next purchase.
Either way, it’s a win win for farmers.