During the Vakbeurs Foodspecialiteiten (the Dutch Trade Fair Food Specialties), on 1st and 2nd October 2108, ClearChox received the award for the most innovative food product of the year for the MIA chocolate bars. The chairman of the jury praised the great taste and that in combination with the social impact.
57 Products were nominated and there was no second of third prize. After all, only one can be the best.
The jury consisted of master chef John Halvemaan, in 2016 he received the prestigious Johannes van Dam prize for his exceptional and groundbreaking achievements, chef and now culinary creative Jean Beddington, culinary journalist Puck Kerkhoven (also chairman) and Ad Kuyten, connoisseur and multiple winner of the prize for the best specialty store.
Great taste and more income
The jury especially praised the taste. Kerkhoven literally said: “This time it really was the taste that made it win, with such great chefs in the jury.” She referred to the local production and the beautiful packaging. And above all: “But what we as the jury considered the most important thing is that it was so extremely delicious.” Daan Koemans from ClearChox received the certificate and the accompanying bunch of flowers.
MIA is produced on Madagascar. As a result, in comparison with the sale of cocoa beans, four to seven times more income remains in the country of origin. And that’s a good thing. Moreover, the chocolate is of top quality, so what more do you want?
The Trade Fair Food Specialties is organized annually by the Vakcentrum Zelfstandige Retailondernemers (Dutch Independent Retail Entrepreneurs’ Trade Center), of which almost every retailer is a member. The food specialty stores form a more or less separate division. Shops are certified by the specialist center, which assesses the quality of shopkeepers and staff. Two magazines are issued: Lekkernijver for the entrepreneurs and Lekkernijen for the consumers.
ClearChox participated this year for the first time in this exhibition, which is mainly focused on cheese, wine and delicatessen stores. Originally it was only cheese, but by now the majority of the participants shows other fine products than cheese.